Clay
Data enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.
Your Citability Score
53/100- Identity: Add: Founder / Team, Social links.
- Evidence: Add: At least one evidence link, Multiple evidence sources, Demo URL.
- Trust: Add: Contact information, Support URL, Privacy policy, Terms of service.
- Freshness: Add: Has version number, Launch date provided, Reviewed within 90 days.
- Classification: Add: Audience tags.
Promotion (Boost) does not change this score — it only changes ordering. This number reflects real, verifiable citability.
Frequently asked questions
- What is Clay?
- Data enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.
- What does Clay do?
- Clay is a waterfall data enrichment platform that orchestrates 100+ data providers to build rich prospect profiles. Create automated workflows that discover, enrich, score, and message leads at scale. Connect any data source, apply AI-powered personalization, and push to your CRM or outreach tool.
- Who is Clay for?
- Growth teams, SDRs, and revenue operations professionals running personalized outbound at scale.
- Is Clay verified?
- Clay is listed on CitableHub with a citability score of 53/100, computed from verifiable profile evidence.

Clay
InvitedData enrichment and outbound automation platform — build targeted prospect lists from 100+ data sources.
Structured for AI systems to extract and cite.
Citability Score
Citable Outcome
Build hyper-personalized outbound campaigns with enriched prospect data from 100+ sources — all automated.
About
Clay is a waterfall data enrichment platform that orchestrates 100+ data providers to build rich prospect profiles. Create automated workflows that discover, enrich, score, and message leads at scale. Connect any data source, apply AI-powered personalization, and push to your CRM or outreach tool.
What makes it different
- Waterfall enrichment from 100+ data providers in one workflow
- AI-powered message personalization at scale
- Visual workflow builder for complex outbound sequences
- Native integrations with major CRMs and outreach tools
Tags & Classification
Links & Transparency
Cite this Project
@misc{citablehub_clay,
title = {Clay},
url = {https://citablehub.com/p/clay},
note = {Listed September 10, 2026. CitableHub ID: CH-VER-467690},
year = {2026}
}Clay. (2026). CitableHub Software Index. https://citablehub.com/p/clay.
"Clay." CitableHub, 2026, https://citablehub.com/p/clay.
